To build the GTM infrastructure that gets B2B companies to their next stage — and leave them with a system that runs without us.
A world where growth-stage companies don't have to choose between hiring a full-time executive and going without senior GTM expertise.
Systems don't run themselves. The people inside your organization are what make a GTM motion hold — or fall apart. We design with your team in mind, not around them. If they don't own it, it won't last.
We tell you what's broken before we tell you what to build. That means honest findings, direct conversations, and recommendations that serve your business — not your comfort level, and not ours.
Every system we build is designed for you to own and run without us. We're not in the business of creating dependencies. The goal is always a clean handoff — with your team capable and confident on the other side.
We can't conclusively say every off-the-shelf software is bad. You should use the right software in the right places, and build tools, process, or glue elsewhere. Your market, your team, and your stage are specific. The system we build for you should be too.
Fragile, yet flexible. You start small, expand, consume, are consumed, or pop. You are moved by external winds — market shifts, new competitors, leadership changes, acquisitions that don't integrate cleanly.
We are entering a new evolutionary stage. The competitive edge no longer lies in widespread enterprise software that every competitor can buy. It resides in complexity — in the bespoke, proprietary operating systems that are built in-house and hard to replicate from the outside.
True leverage is now built within the business itself, not in the tools that support it. The companies that win the next decade won't be the ones with the best software subscriptions. They'll be the ones with the best systems.
Founder, Black Bubble
For as long as he can remember, Josh has been drawn to the broken thing in the room. Not to complain about it — to figure out what's wrong, fix it, and move on to the next one. In every role, every company, every team, the pattern was the same: diagnose the problem nobody wanted to name, build the system to fix it, and hand it off to the people who'd run it after him.
It just so happened that he was also good at selling. That combination — natural problem-solver who could carry a number — set the path: 13 years inside PE-backed HealthTech companies, scaling revenue, building teams, and constructing the operational infrastructure that made growth possible.
Black Bubble exists because consulting is the logical extension of that pattern. As an operator inside one company, you solve one company's problems. As a consultant, you solve them for many. The work is the same. The reach is larger.
30 minutes. No deck. Just a direct conversation about your business and what it needs next.
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